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Doing Copywriting Right: Engaging Your Audience | Online | August 30

$40 USD each
Monday, 30 August, 2021
5 7 am EDT
Online

About This Workshop

This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

Are you, like most professionals, in amongst the storm of content to promote your brand and organisation, yet struggling to create it or keep your customers engaged? You're not alone. After all, if people aren't following your business' content and feeling engaged by it, then it's really a waste of time.

The year is 2021, and we're living in a world where business is highly social, products are complex, industries are evolving and customers expect personal attention.

This means that in order for your business to survive, you not only have to be creating regular content, it has to be engaging, relevant and fresh, and on platforms your customer will find it. The key to success lies in quality copywriting, and this class will give a brief introduction to set you on the right path.

This class will provide the building blocks of copywriting, as well as tips, tricks and real examples to help you improve your copywriting.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • What copywriting is
  • Why it's crucial in business today
  • The difference between good and bad writing
  • How writing is a critical element in your Marketing strategy
  • Using copywriting effectively
  • How to improve your writing
  • Writing to communicate with your audience
  • Content creation in its many forms
  • Working with a copywriter
  • Tips and tricks

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Christopher Melotti Photo

Marketing, Social Media and Copywriting Aficionado, Founder of Melotti Media

Christopher Melotti is a Marketing Consultant and Content Copywriting Aficionado who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own Copywriting and Marketing business, Melotti Media (www.melottimedia.com.au), where he and his team work with a wide range of clients from Insurance to Real Estate, Creative Agency, Web Design, Logistics, Financial, AI and more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017 (amongst many others).

Christopher possesses a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

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