Do Well by Doing Good: Get More Value From Your Values | Online
About this class
A huge body of evidence shows that increasingly, people want to make more of a difference with their lives - through their careers and the products they buy. Evidence also shows that businesses must respond to survive and thrive in the future - companies like Unilever, Google and Coca-Cola are all changing their business strategy to put social and environmental purpose alongside profit at their core. For start-ups, who need to impress customers and get the most out of employees on limited budget - it’s a must have. In this class, you’ll learn the secrets of how to of find, live and engage others in your organisation’s social purpose.
Increasingly, people want more meaning from their lifestyles, the places they work, and the products they buy. Companies like Unilever, Coca-Cola and Kingfisher have recognised that they must put social and environmental purpose alongside profit at their core in order to survive and thrive in the 21st century. In this class, you’ll learn the secrets of success through social impact and plan how you can find, live and engage others in your organisation’s social purpose.
Takeaways
- Get up to speed with the very latest strategic business thinking on social purpose
- Create models to help discover your social purpose
- Understand ways you can Live their social purpose
- Pick up quick ways to help engage others in your social purpose
- Learn five top tips for effective social purpose
Prereqs & Preparation
Prerequisites: This class is intended for either the founders/CEOs of companies OR those in a position in their organisation to influence the decision-makers deciding their social purpose.
Preparation: Be prepared to tell the class about your business idea or concept Bring notepad and pen
