Digital Safari: A journey through trends shaping today's business | Online

About this workshop

Trends can often seem like distant, nebulous, even theoretical notions. Unless, that is, you’re able to understand their origin and potential impact. In this workshop, we'll get into the very definition of a digital trend, and why they come about. Then, we’ll look at some of the big ones to watch for in 2017, and attempt to articulate the impact they will have on your business.

“Great perspective on digital trends and how to implement them." "It was thought-provoking, energetic, and tailored to our context.”

Takeaways

• Participants will understand how digital natives are engaging with new trends, and the implications of these trends in their own context.
• Be guided through a “gallery walk” of 6-8 stations and interact with media related to a specific trend, case study, or campaign
• Learn how each station represents a new evolution in consumer behavior and their engagement with digital platforms
• Gain valuable insight from an expert practitioner who has successfully leveraged these digital trends