Digital Now: A journey through trends shaping today's business | San Francisco
About this workshop
Trends can often seem like distant, nebulous, even theoretical notions. Unless, that is, you’re able to understand their origin and potential impact. In this taster workshop, we'll get into the very definition of a digital trend, and why they come about. Then, we’ll look at some of the big ones to watch for in 2017, and attempt to articulate the impact they will have on your business.
What others have said about this workshop: “Great perspective on digital trends and how to implement them." "It was thought-provoking, energetic, and tailored to our context.”
Takeaways
- Understand how digital natives are engaging with new trends, and the implications of these trends in their own context
- Take a “gallery walk” through various stations and interact with media related to a specific trend, case study, or campaign
- Learn how each station represents a new evolution in consumer behaviour and their engagement with digital platforms
- Gain valuable insight from an expert practitioner who has successfully leveraged these digital trends