Digital Marketing Strategy Mapping | Washington, D.C.
About this workshop
The world of digital marketing is made up of many moving pieces, and knowing which ones make the most sense for your business is key. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts. You’ll learn how to build an actionable plan, match goals to digital channels, and launch a marketing campaign that provides results you’ll be able to interpret and understand.
Takeaways
• Learn the foundation of digital marketing strategy
• Understand how to match KPIs to goals
• Explain the difference between email, social media, display, and SEO/SEM
• Match channels to each stage of the consumer journey, regardless of industry (B2B, B2C, nonprofit, etc.)
Prereqs & Preparation
A basic understanding of social media, blogs, search, email, and display.