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Become a data-driven marketer with this digital marketing key metrics class. Your marketing efforts need to be accountable, and you can’t improve what you don’t measure. Metrics—whether they be revenue, customer satisfaction, or engagement—become the driving force of our success. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. Break down the jargon, lose the fluffy reports and understand the data behind your marketing programmes.