Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Get More Info
Digital Marketing Key Metrics: A Workshop Presented by GA for Fishburners

Online Campus

Online
Anywhere
Online

Past Locations for this Event

Digital Marketing Key Metrics: A Workshop Presented by GA for Fishburners | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

Join us and become a data-driven marketer with this digital marketing key metrics class. Your marketing efforts need to be accountable, and you can’t improve what you don’t measure. Metrics—whether they be revenue, customer satisfaction, or engagement—become the driving force of our success. In this class, you’ll learn how to use the right analytics to grow your business, improve your marketing efforts, and communicate a coherent story to stakeholders using hard numbers. Break down the jargon, lose the fluffy reports and understand the data behind your marketing programmes.

Takeaways

Apply a measurement planning approach for your business Understand the role of data, metrics and KPI’s in digital marketing Understand the difference between vanity, leading, diagnostic and business performance metrics CPC, CPM, CPA, CTR , ROI, LTV - what do these metrics mean for your business, and how do you measure them? Use your metrics to tell a great “story” to investors, team members, and customers.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.