Digital Marketing: Key Concepts and Metrics
29

Thursday, 29 October

5 8 pm EDT

GA Miami (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

In Partnership With:

Venture Café Miami logo
Creation Station Business at Broward County Library logo
Black Valley Digital  logo

Questions? Read our FAQs

Digital Marketing: Key Concepts and Metrics | October 29

29

Thursday, 29 October

5 8 pm EDT

GA Miami (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

In Partnership With:

Venture Café Miami logo
Creation Station Business at Broward County Library logo
Black Valley Digital  logo

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

About Our Partners

Venture Café Miami

Founded in 2016, Venture Café Miami is a nonprofit organization that seeks to grow Miami’s innovation community by working to make it more diverse, inclusive, accessible, and better connected locally, nationally, and globally. Venture Café Miami is a member of a growing global network of organizations – each with a shared mission and local flare.

Venture Café began in 2009 as an experiment by the Cambridge Innovation Center (CIC) to test a simple hypothesis: if we bring together innovators and entrepreneurs to engage in spontaneous conversations and semi-curated programming, they’ll come up with never-before-imagined innovations to make the world a better place and generate economic growth. And, it’s working. Read our full global story. Venture Café Miami works closely with its partner, CIC Miami, to build a vibrant innovation community in South Florida.

Creation Station Business at Broward County Library

Creation Station Business (CSB) at Broward County Main Library in downtown Fort Lauderdale, is a free co-working hub designed to nurture local businesses and budding entrepreneurs. CSB resources include a conference room, two small meeting rooms, free WiFi and wireless printing, videoconferencing equipment, smartboards, a large format printer, and computers loaded with CAD and Adobe Creative Cloud. Since 2016, CSB has presented 413 free events spanning topics such as business formation, mentorship, project management, social media marketing, branding, grant writing, taxes, and other business related topics.

Black Valley Digital

Black Valley Digital is a minority-owned education and marketing agency that helps companies access resources and opportunities to grow their profitable tribe of customers online. They are on a mission to help 10,000 diverse minority entrepreneurs, artists, and business owners thrive and generate wealth within the innovation economy.

They offer workshops and digital marketing services to help local businesses in minority communities access resources and opportunities to thrive within the innovation economy.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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