Digital Marketing: Key Concepts and Metrics
5

Thursday, 5 March

6:30 9:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Digital Marketing: Key Concepts and Metrics | March 5

Shawn Ghuman Photo


Product & Digital Marketing Strategist

5

Thursday, 5 March

6:30 9:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

None. Please bring a notepad and pen to class.

About the Instructor

Shawn Ghuman Photo

Product & Digital Marketing Strategist

Shawn Ghuman is a co-founder of the National Sikh Campaign, a nonprofit aimed at improving the awareness and perception of the Sikh religion in America, and works for Akoya, a startup within Fidelity, in product management, marketing, and business development. He is also a Lecturer in Johns Hopkins University's graduate marketing program and is a former PR and digital marketing strategist at Ketchum, a leading global agency, where he led multiple high-profile, award-winning campaigns for corporations and nonprofits and was selected to be on the Ketchum CEO's inaugural Breakthrough Advisory Board.

Shawn is an alumnus of both General Assembly's part-time Digital Marketing as well as the part-time Data Analytics course and has been teaching at General Assembly since 2017. He teaches workshops and bootcamps across digital marketing, product management, and professional development. He is a graduate of Virginia Tech and is currently getting his Master of International Business from the Tufts Fletcher School.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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