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Digital Marketing Immersive: Singapore

Your best course for career transformation. This full-time digital marketing bootcamp features expert instruction, one-on-one career coaching, and connections to top employers to get you hired.

This program is not available at our U.S. or Toronto campuses.

19K+ Premier Hiring Partners From Around the World

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With 11K+ hires, we’ve placed more grads in high-growth, high-pay tech careers than any other programme.

Launch a Fulfilling, Future-Proof Career

Gain the tools to execute on creative and strategic thinking, developing customer-first marketing strategies that drive business results across industries and organisations.

Open Doors With Industry Connections

Tap into GA’s growing global network of digital marketing experts, instructors, hiring partners, and alumni, and equip yourself to succeed in a rapidly expanding field.

Build a Professional-Grade Portfolio

Distinguish yourself as a digital marketer, compiling a portfolio of data-driven campaign strategies and real-world client work.

Get Personalised Job Support at Every Step

Build confidence with mock interviews, get connected with top employers, and navigate your job search from end-to-end with a dedicated career coach.

80K+
Global Alumni
30+
Campuses Worldwide
20K
Expert Instructors
19K
Hiring Partners

Campus Experience: Bringing the Digital Marketing World Into the Classroom

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Expert-Led Instruction That Gets You Job-Ready

Become a true digital marketing practitioner. Gain fluency in the field and collaborate with leading professionals through lectures, hands-on exercises, and real-world client projects.

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Exclusive Access to Leaders in Tech

Get an insider’s look at the marketing industry. Engage with digital marketers and hiring managers through sessions like hiring panel discussions and guest speakers.

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Gain a Valuable Professional Network

Transform and grow your career alongside motivated peers (and potential collaborators). The GA community is a priceless resource — just ask our 80K+ alumni.

What You’ll Learn: Inside Our Curriculum

Made With — and for — Employers

Developed with insights from our global network of experts, our curriculum is primed for industry relevance. Learn creative skills to effectively draw customers into your brand’s story and analytical skills to target the right channels, messages, and campaigns. 

Gain a Well-Rounded Digital Foundation

Navigate the vast landscape of digital marketing tools and techniques. Practise leveraging core digital channels including search marketing, SEO and content, and more to deliver on strategic goals. Then, measure, analyse, and optimise the performance of campaigns using Google Analytics and other fundamental tools.

Go Beyond Technical Fluency

Our holistic programme prepares you to work cross-functionally with fellow marketers, stakeholders, clients, and real-world customers. Hone client management, teamwork, and presentation skills, and round out your toolkit with complementary concepts from web development and UX design.

Pre-Work: 14 Hours of Online Tutorials

Units 1–2: Foundations and Insights

Units 3–4: Content, Search, and Site

Units 5–6: Paid Search, Analytics, and MarTech

Units 7–8: Social Media and Media Planning

Units 9–10: Working With Clients

Request Full Syllabus

Elite Instructors

These digital marketing veterans bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job. 

GA instructors are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools. 

Instructor, Sydney
Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly
Instructor, Sydney
Director, The Social Lab, Paid Performance Director at The Thoughtful Agency
Instructor, Singapore
Founder at XYZ Lab

The Power of a Dedicated Coach + The Largest Hiring Network

Strategy and Accountability

Our coaches work with you to tell the story of your professional background and individualise your path to a new career. Set goals and stay motivated from the first day of class!

Go In Prepared 

Develop your professional brand: polish your online and in-person presence, showcase real client work, and practise interviewing skills.

Exclusive Networking Opportunities

Learn networking nuances, connect with hiring managers at exclusive GA-hosted events, and prepare to shine with mock interviews.

Subsidise Your Immersive Experience

Infocomm and Media Development Authority of Singapore (IMDA) and General Assembly are collaborating on building tech talent in Singapore under the Tech Immersion and Placement Programme (TIPP). Singapore citizens and permanent residents who are accepted into General Assembly’s course and meet the eligibility criteria will receive a subsidy. Terms and conditions will be outlined in the student contract.

Eligibility Criteria for Subsidy:

  • Receive an offer letter for placement in the Certificate in Digital Marketing Immersive course (you will need to apply and be admitted to the course).

  • Provide a copy of your NRIC/passport as proof of citizenship/permanent residency.

  • Recipient must be committed to working in field of training, or building a tech startup in Singapore, and must provide proof of outcome after the course.

  • Terms and conditions will be outlined in the student contract.

Registration Fees

Non-refundable upon receipt.

$150

SGD

Tuition

$13,500

SGD

Total Cost

$13,650

SGD

TIPP Subsidy

$9,100

SGD

Fee

Payable by Singapore citizens and PRs.

$4,550

SGD

Singapore citizens and permanent residents ages 40 and older are eligible for higher subsidies. Please write to singapore_admissions@ga.co to enquire.

Total fees payable by student will be subject to 7% GST.

Need advice? Our Admissions team is here to help.

Contact Admissions

Frequently Asked Questions

Why is this digital marketing bootcamp relevant today?

According to a 2019 job market study by McKinley Partners, 94% of companies surveyed increased the size of their marketing teams in 2018 — up from 73% the previous year — and the demand continues to grow. Because of their ability to distil customer insights from real-time data, companies increasingly need digital marketers to not only define marketing plans and strategies, but also help drive business and product innovation.
 

Will I earn a certificate?

Yes! Upon passing this course, you will receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to potential employers — including our 19K+ hiring partners — along with their LinkedIn networks. GA’s marketing programmes are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

What are the professional backgrounds of digital marketing bootcamp students?

Our Digital Marketing Immersive course attracts eager learners who are as passionate about growing and launching a new career as you are. Their backgrounds span professions in design, product management, and many other fields. The General Assembly experience creates lasting friendships and collaborations that will support you throughout a lifetime of discovery.

Are there any prerequisites for this digital marketing bootcamp?

This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Once you enrol, we equip you with online, self-paced preparatory lessons to set you up for success. Dive into digital marketing fundamentals and gain a common vocabulary to start collaborating with classmates on day one.

Our Admissions team can discuss your background and learning goals to advise if this Immersive is a good fit for you.

What does my tuition cover?

Here are just some of the benefits full-time students can expect at GA:

  • Expert instruction in the skills you need to successfully transition into a digital marketing career.

  • Self-paced pre-work to explore digital marketing fundamentals and prepare to hit the ground running on day one of class.

  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.

  • A professional-grade portfolio of projects to showcase new skills to potential employers and collaborators, including a real client campaign.

  • Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.

  • Dedicated career services to help you navigate your personal job search experience, from technical challenges, to salary negotiation, and more.

  • Interview prep, including resume reviews, mock interviews, and whiteboarding practice.

  • Exclusive access to alumni discounts, networking events, and career workshops.

  • A GA course certificate to showcase your new skill set on LinkedIn.

  • Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the field.

What practical skill sets can I expect to have by the end of this digital marketing bootcamp?

By the end of our Digital Marketing Immersive, you will be able to:

  • Use data to craft strong objective-driven strategies and optimise their performance.

  • Navigate the vast landscape of digital marketing channels, tactics, and technologies to choose the right ones for your goals.

  • Reach target audiences with tailored messaging that drives them through the conversion funnel.

  • Solve real problems for businesses around acquiring, engaging, and retaining customers.

  • Analyse consumer data to tell consistent brand stories and remove friction throughout the consumer journey.

  • Gain proficiency with core digital marketing tactics including paid search, SEO, content marketing, email, paid and organic social media marketing, influencer marketing, and digital advertising (native, display, and video).

  • Measure, analyse, and optimise the performance of campaigns using Google Analytics, Google Tag Manager, and A/B testing tools.

  • Demonstrate skills that complement a digital marketer’s toolkit: coding basics, user experience design concepts like user research, data analytics, and communication and presentation skills.

What are my financing options for this coding bootcamp?

Focus on what counts — your education. Financial hurdles shouldn’t keep you from achieving your goals. Infocomm and Media Development Authority of Singapore (IMDA) and General Assembly are collaborating on building tech talent in Singapore under the Tech Immersion and Placement Programme (TIPP). Singapore citizens and permanent residents who are accepted into General Assembly’s course and meet the eligibility criteria will receive a subsidy. In addition, we offer social impact scholarships for eligible students facing barriers to enrolment.

Still curious?