Digital Marketing Fundamentals

Past Locations for this Workshop

Digital Marketing Fundamentals | Houston

Past Locations for this Workshop

About this workshop

Get your bearings in the digital marketing landscape.

This workshop will cover a wide range of digital marketing concepts including: online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away with 2-3 actionable ideas and a list of other possibilities.


  • Define and describe digital marketing tools and platforms.
  • Learn 2-3 practical ideas that you can implement immediately.
  • Possess the knowledge on where you'd want to focus your time and energy in the digital marketing landscape.

Class is very interactive – students will work in groups on a wide variety of exercises and thought experiments.

Prereqs & Preparation

Bring something to write with (or a laptop) and have in mind either your business or one you’d like to work. This will be used as your in class case study for all exercises.

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.