Digital Marketing for Non-Profits | Online

About this event

Developing a strong digital marketing strategy can make a world of difference for organisations that operate with limited budgets to achieve their membership and funding goals.

This workshop will offer a ‘big picture’ analysis of common sense and cost-effective digital marketing, with an emphasis on working with limited resources and staying true to the organisations mission and purpose.

This class is for anyone who works in marketing at a not-for-profit or arts organisation or for anyone who is interested in getting into a digital marketing role within their organisation.

Takeaways

• Understanding what a digital marketing strategy includes and the framework under which it can be developed
• Understanding your audience, what channels they’re on and how that informs your strategy
• Cost-effective digital marketing
• How to identify the metrics that matter to your organisation and which channels are right for you
• Finding the right way to tell your story through content

Prereqs & Preparation

Experienced and new marketers welcome. Bring something to take notes - laptop or notebook.