Digital Marketing for Non Profits

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Digital Marketing for Non Profits

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Developing a strong digital marketing strategy can make a world of difference for organisations that operate with limited budgets to achieve their membership and funding goals.

This workshop will offer a ‘big picture’ analysis of common sense and cost-effective digital marketing, with an emphasis on working with limited resources and staying true to the organisations mission and purpose.

This class is for anyone who works in marketing at a not-for-profit or arts organisation or for anyone who is interested in getting into a digital marketing role within their organisation.

Takeaways

  • Understanding what a digital marketing strategy includes and the framework under which it can be developed
  • Understanding your audience, what channels they’re on and how that informs your strategy
  • Cost-effective digital marketing
  • How to identify the metrics that matter to your organisation and which channels are right for you
  • Finding the right way to tell your story through content

Prereqs & Preparation

Experienced and new marketers welcome. Bring something to take notes - laptop or notebook.

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