Digital Marketing Bootcamp
15

Saturday, 15 December

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp

Kelly Aratoon Photo


Senior Manager, Search Engine Marketing, HZDG

15

Saturday, 15 December

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Workshop

In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp. Mastering digital marketing will help you grow your business, your skill set, and your career.

Takeaways

  • Grasp who your customers are and how to reach them online
  • Understand how to use metrics, KPIs, and analytics to quantify results
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Understand how to acquire and retain customers with digital marketing tools such as social media, paid advertising, email, and search engine marketing

Preparation

This bootcamp is designed for anyone interested in gaining a deeper understanding of the digital marketing landscape.

What to bring to class: All participants must bring their own laptop to class. We also recommend bringing a project/company that you want to focus on for the bootcamp along with any brand documents (including elevator speech, example of the website), if you have them.

About the Instructor

Kelly Aratoon Photo

Senior Manager, Search Engine Marketing,
HZDG

Kelly leads HZDG's paid search efforts across search, display and app promotion. She has a strong background in managing digital media with an emphasis on search. Her clients at HZ include: NVR/Ryan Home, Rockefeller Center, Penn State University and more. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities. Prior to joining HZ, she oversaw and led full digital efforts at the National Sleep Foundation, including the expansive growth of Sleep.org. She began her career at RepEquity and the U.S. Chamber of Commerce. Kelly is a graduate of the Grady School of Journalism at the University of Georgia and enjoys international travel. She regularly volunteers with N Street Village and the Campagna Center.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.