Digital Marketing Bootcamp | Chicago

About this workshop

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimization, and email marketing.

This digital marketing bootcamp provides a concise introduction to our evening and 1-week Digital Marketing courses, which dives further into paid advertising, marketing analytics, content marketing, and more.

Takeaways

• Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
• Write a SMART objective for a scenario digital marketing strategy.
  
• Differentiate between KPIs and metrics.
• Choose the right KPI and actionable metrics for your scenario.
• From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
• Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
• Choose an element of your campaign to test, and write a hypothesis for that test.

Prereqs & Preparation

• Laptop: Please be sure to have a laptop to use during the class exercises.
• Ad platforms: If you already have a Google Ad, Facebook Ad Manager and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your logins. If not, we will set you up during class.
  
• Questions: This digital marketing bootcamp is tailored to meet the needs of each participant/marketer and their digital marketing strategy goal, so come ready with your burning digital marketing questions.