Marketing
Free
Singapore (Online)
Thursday, 10 October, 2024
12
–
2
am
EDT
Digital Marketing Basics | Free Skills
About This Class
Understanding the landscape and strategy of digital marketing today is key to building your brand and driving the bottom line for your business.
In this free, two-hour session, you’ll explore the components of brand building and learn how modern marketers drive successful campaigns using a variety of channels like content, email, social media, and paid ads—to name a few. Then, get hands-on practice applying our objective-first framework to a real world example, and see your new marketing skills in action.
Make sure to join us next week for more business skills in our Product Management Basics session and get a view into the world of building, launching, and testing the digital products you'll be marketing.
Takeaways
- Understand why digital marketing is essential for businesses to drive their bottom line
- Learn different tools and strategies used in digital marketing today
- Describe and understand the Objective-First Framework
- Apply the Objective-First Framework to a real world example
Preparation
- This is a beginner friendly series, so no prior knowledge is necessary.
- A recording of this session will be sent at the end of the full Skill Seeker Series.
- This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.
About the Instructor
Michael Buchholz
Managing Director, Caldwell Richards
Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.
Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.
Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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