Marketing
Free
Online
Thursday, 06 February, 2025
12
–
2
pm
EST
Digital Marketing Basics | Free Skills
About This Class
Understanding the landscape and strategy of digital marketing today is key to building your brand and driving the bottom line for your business.
In this free, two-hour session, you’ll explore the components of brand building and learn how modern marketers drive successful campaigns using a variety of channels like content, email, social media, and paid ads—to name a few. Then, get hands-on practice applying our objective-first framework to a real world example, and see your new marketing skills in action.
Make sure to join us next week for more business skills in our Product Management Basics session and get a view into the world of building, launching, and testing the digital products you'll be marketing.
Takeaways
- Understand why digital marketing is essential for businesses to drive their bottom line
- Learn different tools and strategies used in digital marketing today
- Describe and understand the Objective-First Framework
- Apply the Objective-First Framework to a real world example
Preparation
- This is a beginner friendly series, so no prior knowledge is necessary.
- A recording of this session will be sent at the end of the full Skill Seeker Series.
- This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.
About the Instructor
Sharon Lee Thony
Digital Marketing Executive, Founder & Principal of SLT Consulting, Sharon Lee Thony Consulting
Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands.
Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.
Sharon is a Distinguished Faculty member at General Assembly, having led the creation of our Digital Marketing course curriculum and has taught over 1,000 classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in Los Angeles with her husband, their two adorable sons and their dog.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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