Marketing
Free
London (Online)
Thursday, 10 October, 2024
7
–
9
am
EDT
Digital Marketing Basics | Free Skills
About This Class
Understanding the landscape and strategy of digital marketing today is key to building your brand and driving the bottom line for your business.
In this free, two-hour session, you’ll explore the components of brand building and learn how modern marketers drive successful campaigns using a variety of channels like content, email, social media, and paid ads—to name a few. Then, get hands-on practice applying our objective-first framework to a real world example, and see your new marketing skills in action.
Make sure to join us next week for more business skills in our Product Management Basics session and get a view into the world of building, launching, and testing the digital products you'll be marketing.
Takeaways
- Understand why digital marketing is essential for businesses to drive their bottom line
- Learn different tools and strategies used in digital marketing today
- Describe and understand the Objective-First Framework
- Apply the Objective-First Framework to a real world example
Preparation
- This is a beginner friendly series, so no prior knowledge is necessary.
- A recording of this session will be sent at the end of the full Skill Seeker Series.
- This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.
About the Instructor
Tom Szekeres
Director, re~grow | Lead Instructor, General Assembly
Tom Szekeres combines over 15 years of digital strategy experience with a practical, hands-on understanding of today’s most exciting tech. At re~grow, he partners with planet-positive brands, guiding them to leverage digital tools like Generative AI for meaningful impact. Tom's practical experience with LLMs runs deep—he’s been a power user of ChatGPT since its inception, leveraging its capabilities to augment tasks across e-commerce, social media advertising, finance, data analysis — even home automation workflows.
His hands-on approach to applied AI makes him an invaluable resource for professionals looking to understand and utilize Generative AI to transform their career and increase creativity and productivity. Through founding past ventures such as social media agency This Here and local delivery startup Subship, Tom has continually demonstrated his ability to adapt and apply cutting-edge technologies in meaningful ways.
In his workshops, Tom shares insights drawn from a varied career across multiple sectors, helping students not just to grasp the theory but to apply AI tools ethically and effectively. His teaching aims to equip learners with knowledge they can use to push towards the cutting edge of their fields. As a Fellow of the RSA and a proponent of conscious business practices, Tom’s commitment to generative AI is about responsible innovation that's geared for real-world application.
What His Students Say:
Tom made the content very digestible and kept us all engaged. He really helped to demystify AI/ML for me. -Student from July 2023
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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