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    Digital Marketing Basics | Free Class

    Marketing

    Free

    Online
    Wednesday, 23 April, 2025
    11 am – 1 pm EDT

    About This Class

    Understanding the landscape and strategy of digital marketing today is key to building your brand and driving the bottom line for your business.

    In this free, two-hour session, you’ll explore the components of brand building and learn how modern marketers drive successful campaigns using a variety of channels like content, email, social media, and paid ads—to name a few. Then, get hands-on practice applying our objective-first framework to a real world example, and see your new marketing skills in action.

    Takeaways

    • Understand why digital marketing is essential for businesses to drive their bottom line

    • Learn different tools and strategies used in digital marketing today

    • Describe and understand the Objective-First Framework

    • Apply the Objective-First Framework to a real world example

    Preparation

    • This is a beginner friendly series, so no prior knowledge is necessary.

    • This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.

    About the Instructor

    Salim Holder Photo

    CEO, Find Your Plug LLC

    Salim Holder is a highly sought Global Marketing expert with more than a decade of consistent results delivering unprecedented growth in sales and profits for a number of Fortune 500 brands including: Jameson Irish Whiskey, Poise; Kotex, Cottonelle and a number of smaller niche brands, Non-Profits and Start-ups. He is also a Lead Instructor for General Assembly’s Digital Marketing Certification Course and is a John Maxwell Certified Speaker, Corporate Trainer and Executive Coach. Salim earned an MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is currently the Founder and CEO of Find Your Plug LLC, a boutique Brand Strategy and Influencer agency.

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