Digital Marketing 1-Day Fundamentals Workshop | Boston
About this workshop
Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?
In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business and effectively connect with customers as a digital marketer.
This 6-hour Digital Marketing 1-Day Fundamentals Workshop is the interactive and hands-on way to get started promoting your business. You will dive head first into digital marketing tools and principles, skill up with exercises, and by the end of the day you’ll know how to build and execute a digital marketing strategy through digital channels like social media, search engine optimization, and email marketing.
Takeaways
- Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
- Write a SMART objective for a scenario digital marketing strategy.
- Differentiate between KPIs and metrics.
- Choose the right KPI and actionable metrics for your scenario.
- From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
- Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
- Choose an element of your campaign to test, and write a hypothesis for that test.
Prereqs & Preparation
- This workshop is for beginners. No prior knowledge or experience required.
- If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the course.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket.
- NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
- If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save shared materials (worksheets, deck if applicable) during class for later reference, as they are not shared via email.