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Crafting a solid user experience begins well before the first pixel is placed on the canvas. We can research the hell out of our target market, study our competitors, understand human behaviour and iterate on rounds and rounds of wireframes. A solid user experience foundation will ensure users get the very most out of your website, application or product. So how do the pro's do it? What principles do they follow to ensure great results? We've invited two UX heavyweights to Digital DUMBO to talk us through their UX process on some recent real-life client projects. With free drinks and a roomful London's friendly digital community, it's an unmissable event for anyone wanting to further their UX understanding.