Every aspect of today's world is undoubtedly driven by digital media -- our company’s digital identity is now our identity, whether we take advantage of it or not.
In this class you will learn how to harness digital tools, that are at your fingertips, to build a brand that breaks through the noise and gets you or your organization noticed for your next business opportunity, event, product launch, or to promote your services .
You will be challenged to self-assess your current digital brand (and how it interacts with your company’s online presence), learn tactics on how to take a proactive approach to build your brand, and ensure that your digital footprint is one that creates genuine relationships while communicating your company’s authenticity, core competencies and competitive advantages.
-Prerequisites This course is perfect for solopreneurs, small business owners, freelancers, and start-ups.