Digital Branding: Create Your Business’s Online Presence | Online
About this class
Every aspect of today's world is undoubtedly driven by digital media -- our company’s digital identity is now our identity, whether we take advantage of it or not.
In this class you will learn how to harness digital tools, that are at your fingertips, to build a brand that breaks through the noise and gets you or your organization noticed for your next business opportunity, event, product launch, or to promote your services .
You will be challenged to self-assess your current digital brand (and how it interacts with your company’s online presence), learn tactics on how to take a proactive approach to build your brand, and ensure that your digital footprint is one that creates genuine relationships while communicating your company’s authenticity, core competencies and competitive advantages.
Takeaways
- Refine you or your company’s digital footprint.
- Develop your organization’s narrative.
- Leave with a branding statement and 90 day action plan to grow your digital brand.
- Ability to articulate your brand both online and offline for both you and your staff.
- Learn four new tools and a handful of tactics that are user-friendly and can help you create content, build a website, and distribute your brand.
Prereqs & Preparation
-Prerequisites This course is perfect for solopreneurs, small business owners, freelancers, and start-ups.
