Designing Return Customers | Online
About this workshop
How focusing on return visits and not just bounce rates is critical for success.
While focusing on bounce rates can identify problem spots on websites that are causing customers to suddenly leave, solving those problems doesn’t automatically translate into business growth or customer loyalty.
In this workshop we will examine case studies that go beyond fixing bounce rates and instead focus on how to design for and measure the most important success metric: customer return visits.
Takeaways
•Copy of presentation deck with all case studies
•Participate in an active strategy exercise to identify a typical user of your product/service
•A heuristic evaluation of your company’s current project
•A strategy worksheet for designing return customers
Prereqs & Preparation
No pre-requisites. Recommend bringing a laptop and pen/paper.
