Designing Profitable Disruption

Designing Profitable Disruption | Dallas

About this workshop

How deep UX design can not only disrupt markets but create new ones.

Products like Uber and Lyft, Amazon’s Echo, Etsy and Airbnb haven’t just disrupted established business markets but they’ve created new ones, inventing market segments and revenue streams to serve customer’s needs in totally new ways. All of these successful products share three things in common: usefulness, usability, and overall user experience.

In this workshop, learn about how they’re doing it by examining case studies, and find out how to develop a UX strategy to design your own company’s success.


•Copy of presentation deck with all case studies
•Participate in an active strategy exercise
•A heuristic evaluation of your current company or project
•A worksheet with the start of a UX strategy that can be applied immediately

Prereqs & Preparation

No pre-requisites. Recommend bringing a laptop and pen/paper.

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