Learn how to identify gaps and opportunities, design compelling and engaging products and the benefits of creating a design culture based on reliable, ongoing methods of discovery.
Format: Individual and group project, activities, lecture and review Duration: 10:00 AM to 6:00 PM (7 hours with 1 hour lunch break) Software and materials provided
Attendees will come away with a deeper understanding of how designers and stakeholders can recognize user needs, understand user behavior and expose hidden user motivations.
Please bring paper notebooks, writing instruments and either a Mac or PC laptop with trackpad or mouse input: For PC: Windows XP, 2003 Server, Vista, 7, 8, or 10 For Mac: Mac OS X 10.7+
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