125 Summer Street 13th Floor
Boston MA 02110
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This workshop is about making products that help users take specific, targeted actions. We'll show you how to apply the recent explosion of research in behavioral economics and psychology to the practical tasks of designing software products that help people change daily routines and behavior.
An understanding of how users decide whether or not to use a product, and how.
A step-by-step approach to designing and building products that help people change behavior.
Techniques for quickly assessing the behavioral bottlenecks in an app, and for improving its effectiveness.
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