Designing a Strategic Business Narrative for Your Brand | Calgary

About this workshop

Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative paints a picture of how a company’s past, present, and future fit together in a broader strategy context.

The workshop will walk the attendees through all steps required to design a strategic business narrative for your company using storytelling techniques from film and other narrative arts.

Takeaways

In this class you will learn:

• Why storytelling is still one of the most important skills to master and how it can be applied to strategy and business
• The biggest mistakes most startups and enterprises make when presenting their business
• Basic storytelling techniques
• A framework for aligning your team around a strategic narrative
• How you can create a compelling pitch for your company and products
• Ways you can present your brand's story to prospects, employees, talents, media and investors