Designing a Marketing Strategy for the Digital Consumer | Online
About this event
Join us for a content marketing workshop. In 2 hours, we will hack a content plan for your business, that is accountable to bringing in the $$$, and not simply a ‘good to do’ exercise.
In 2 hour workshop, we will cover :
Crack the lead generation cycle that is unique to your business
Identify clear content goals and useful metrics to monitor and improve
Arrive at your launch channel mix
Create a ‘strategically tactical’ content plan for the first 8 weeks of launch
Templates we will use :
- Business Model & Content Mission
-Content Planner
- Launch channel mix
