Design Thinking Workshop
23

Monday, 23 January

6 9 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

Design Thinking Workshop

Paul Strike Photo


Co-Founder, User Experience Director, bDIGITAL Consulting

Lauren Lever Photo


Co-Founder, Creative Director, bDIGITAL Consulting

23

Monday, 23 January

6 9 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

About This Workshop

Design Thinking & Human Centred Design (HCD) are approaches that look to fully understand customer behaviours, patterns, needs, desires and emotions across a wide range of influencing factors.

An approach and perspective that is strongly people centric where observation, immersion and engagement with customers in context to their own working lives is critical.

Design Thinking & HCD are both driven by empathy and allows us to uncover the right insights into human orientated problems, the challenges faced, the expectations and perceptions when products or services are interacted with.

This workshop will be a hands-on, active participation session which will encourage all participants to communicate a variety of innovative product / service solutions for customers through the following phases:

  • Empathise
  • Define
  • Ideate
  • Prototype
  • Test

Takeaways

Students will learn:

  • Empathy for people & contexts
  • Customer behaviours & expectations
  • Asking the right questions to frame the right problems
  • Rapid, lean prototyping that addresses a problem and a need
  • In-depth knowledge of the design thinking & HCD process and the tools required

About the Instructors

Paul Strike Photo

Co-Founder, User Experience Director,
bDIGITAL Consulting

My area of expertise is the strategic design and conceptualisation of holistic connected experiences working together across all digital contexts. I love translating customer needs into intuitive interactive solutions for our clients.

Seeing their surprise and astonishment when they realise how the complex can be made simple really highlights true innovative value. When it comes to technology nothing is more satisfying than seeing great development bring to life great design.

I’ve worked with and led many of Australia's top organisations on their digital customer experience journey including: ANZ, Telstra Media, AMP, The REA Group, World Vision, Australia Post, Destination Melbourne, Australian Automobile Association

Lauren Lever Photo

Co-Founder, Creative Director,
bDIGITAL Consulting

I love visual design. Creating and executing beautiful, naturally appealing user interfaces underpinned by an ever evolving visual language is the cornerstone of effective creativity.

Part creative and part geek, I’ve lead many highly specialised, professional design teams both nationally and internationally, in which I’ve been accountable for designing optimal digital customer experiences across omni-channel environments and emerging user interfaces.

I’ve worked across many sectors and brands including ANZ, Fosters, Department of Justice, Australian Red Cross, Virgin Atlantic, Microsoft UK and MSAC.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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