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Imagine this: You are a user experience designer at NBC. In the months leading up to the Olympic Games in Rio, your design team has been enlisted to increase viewership and engagement for one of the most overlooked events: race walking. It’s your goal to keep audiences tuned in — and clicking — on NBC’s website. With digital tools like graphics, widgets, videos, and interactive timelines at your disposal, which would you use?
Tasked with creating dynamic web experiences that are user-friendly, attention-grabbing, and on brand, product and user experience designers face similarly compelling challenges every day. That’s why we asked a panel of METRO’s best to tackle NBC’s project and share their solutions. Join us DATE to get an inside look at design strategy in action and and learn how you can apply it to your own projects.
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