DECODING DESIGN: How Good Design Leads to Good Business | Online

About this event

Whether you're an entrepreneur, a CEO, a Brand Manager, or an intern, design is no longer a luxury, but is essential to success. Companies like Apple, Nike, Airbnb, Square space, and Casper all recognize the value of putting design at the core of their business, and are proving how good design leads to good business.

A well-designed business starts with a strong brand identity. So what is "brand identity"? Is it a logo? A color? A package? A product? A campaign? Yes and Yes and more. We will help you understand how design that is flexible, durable, shareable and distinctive can add value and meaning to your brand.

WHAT WE WILL COVER

• Introduction to the branding design process used in the industry to create a successful brand
• Review and evaluation of case studies from successfully designed brands
• How to self audit through research and asking the right questions
• Insights and tips on writing a creative brief that inspires good design
• How to recruit and collaborate with creatives to maximize your brand potential