Data Week | Pets and Data
18

Tuesday, 18 May

7 8 pm EDT

San Diego (Online)


Questions? Read our FAQs

Data Week | Pets and Data | May 18

Eric Tsytsylin Photo


Head of Brand, The Farmer's Dog

Rick Saporta Photo


Head of Data Strategy and Insights, The Farmer's Dog

18

Tuesday, 18 May

7 8 pm EDT

Online

Anywhere
Online
FREE!
Cost

Questions? Read our FAQs

About This Event

This session is part of GA's Data Week, a weeklong festival of free workshops, speaker sessions and panel discussions around leveraging data to drive business decisions, productivity and career growth. Check out the full schedule here!

The global pet technology industry is expected to grow to $20 billion by 2025. Advances in pet products, from food to wearables, have led to tremendous growth in new products supporting with training, tracking and overall wellbeing of pet health. Come learn from experts about this fast growing space and how their leveraging data to empower their business. We'll hear from both large companies and startups disrupting the industry.

About the Instructors

Eric Tsytsylin Photo

Head of Brand,
The Farmer's Dog

Eric is Head of Brand at The Farmer’s Dog, a direct-to-consumer company reimagining how we feed and care for our pets. He’s responsible for defining the overall brand strategy, overseeing its creative expression across all internal and external touchpoints, and building an organization that balances short-term results with enduring relevance and sustainable growth.

Prior to The Farmer’s Dog, Eric spent the bulk of his career at WPP, where his roles ranged from corporate venture investing and partnerships at WPP Digital to leading global brand strategy for some of Ogilvy’s biggest clients.

Eric’s thinking and writing has been featured in the Harvard Business Review, former P&G CMO Jim Stengel’s book Grow, WPP’s Atticus Journal, and Yes, And, The Second City’s guide to applying humor and improvisational techniques to business.

He holds a BA in Cognitive Science from Yale University and an MBA from Stanford’s Graduate School of Business. He lives in Chelsea with his partner, Rony, and their French Bulldog, Perry.

Rick Saporta Photo

Head of Data Strategy and Insights,
The Farmer's Dog

Rick is currently the Head of Data Strategy and Insights at The Farmer’s Dog, where they’re on a mission to help every dog live their best life. The department is responsible for everything from Data Engineering & Infrastructure, to Data Science, Analytics, Consumer Research, and Pricing Strategy.

#LongLiveDogs
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Prior to The Farmer’s Dog, Rick was the Vice President of Data at Vydia, where he headed the development and execution of the video-and-audio-distributor's data strategy. Rick was responsible for Vydia's Data Science, Data Engineering, and Business Intelligence teams which together provide material insights and enhanced decision making to both the company and its users. Preceding Vydia, Rick founded the Data Science department at music & video distribution company, The Orchard, which played a vital role in the acquisition of the company by Sony in 2015.
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He holds an MBS in Data Analytics and a BA in Mathematics and Psychology from Rutgers University, where he is also on the Board of Industry Advisors for the Professional Science Master’s program, offering guidance for the next generation of data practitioners.

Outside of the data world, Rick is a kick-ass dad to three incredible kids and world-traveled photographer whose photos can be found at RicardoSaporta.com. However, Rick is most famous for being the husband of the renowned author, developer, and educator Nina Saporta.

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