Data-Driven UX Design

Past Locations for this Workshop

Data-Driven UX Design

Past Locations for this Workshop

About this workshop

This class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven.

This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats. Oftentimes, there is excessive data and reporting; this class shows you how to streamline analytics installation, tracking, monitoring, and reporting processes to make your product development and design decisions systematically data driven.

Learn From Home

Can't make it? Watch Fast, Lean UX Research on-demand from General Assembly Front Row.


  • Overview of how to set key performance metrics (KPIs)
  • Best practices for monitoring success metrics
  • Build a customer lifecycle analysis framework
  • Step by step walkthrough of analytics tools
  • Become familiar with next generation packages such as Mixpanel and Optimizely
  • Segment users into a ladder of engagement that is actionable for Product Design

Prereqs & Preparation


Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

Join our community and receive 50% off an introductory workshop up to $100.


Never Stop Learning

Join our community and receive half off any of our offerings priced below $100. (First-time subscribers only; excludes full-time courses, part-time courses, and Circuits).

Clear some room in your inbox!

We aim to be relevant. To start us off right, tell us a little more about yourself.