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This class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven.
This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats. Oftentimes, there is excessive data and reporting; this class shows you how to streamline analytics installation, tracking, monitoring, and reporting processes to make your product development and design decisions systematically data driven.
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