Data driven, Omni-Channel Marketing for Agile Marketers | Online
About this class
Today's customer expects a meaningful relationship with a brand, grown over time with 'snippets' of information shared across various touch-points which build upon past experiences. In order to transform your marketing strategy to take this customer centric approach, marketers need to leverage data collected across those various touch-points to deliver the "Three Rs": "Right message to the Right customer at the "Right time" and in turn, change the tonality of marketing from transactional to more relationship driven.
In this 1.5 hour workshop, Kuba Tymula, Managing Director of Harris Partners, will help you take an agile, customer centric approach to marketing by implementing a data driven, omni-channel marketing strategy.
You'll learn how to:
- Develop 360 customer views, and create actionable insights based on advanced analytics (e.g. behavioural segmentations and propensity algorithms)
- Implement the right strategy to create the required customer journey across a multi-channel environment: in the digital space (through web, email, social and third-party media), in call centres, and also in physical locations - through insights enabled front-line, or connection to the digital space (e.g. with beacons)
- Select and implement the right technologies
- Drive change in the organisation to create an agile, "fail fast" culture where data empowers all decision making
Prereqs & Preparation
None.
This class is perfect for marketers looking to make their insights actionable and professionals that need to understand what it takes to kick-start a digital transformation.
