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MailChimp -- everyone's favorite and friendly ESP. John Foreman, Chief Data Officer at MailChimp, will discuss how data is used in every aspect of their business. He’ll answer questions about how research informed the development and marketing of MailChimp Pro, their biggest release ever. He’ll also talk about how his team built a data pipeline to handle and analyze massive amounts of data. Finally, he’ll share tips for creating a research team of data scientists, developers, and qualitative and quantitative researchers.
This is an interactive live stream, and we encourage you to tweet any questions before and during the live stream by using the hashtag #GALive
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