Customer Journey Mapping
11

Wednesday, 11 November

2 5 am EST

GA Sydney (Online)

Online
Sydney
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

Customer Journey Mapping | November 11

Glenn Carmichael Photo


UX UI Lead, Telstra

11

Wednesday, 11 November

2 5 am EST

GA Sydney (Online)

Online
Sydney
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop, taught by Deutsch LA’s Patrick Dohan, Sr. Product Strategist, and Sam Roth, Sr. UX Designer, will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Participants of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Preparation

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Glenn Carmichael Photo

UX UI Lead,
Telstra

I am passionate UX leader with a drive to create amazing app based, online and 'back pocket' experiences that take the friction out of peoples everyday lives. By day, I work in Telstra's Enterprise Mobility team, I evangelise for and consult with the end users to understand their motivation and how they use technology, so that what we build is seamless, and creates real value in their businesses and lives.

​My career has spanned working across a range of technology fields, from mobile hardware to delivering integrated solutions by bringing together best of breed digital tools and helping businesses make them work together. I like to believe that there's no problem that thoughtful, well considered design and bleeding edge technology can't improve!

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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