Questions? Read our FAQs
Questions? Read our FAQs
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Students of this workshop will learn:
● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies
Please note this is an introductory workshop, no previous experience or preparation needed. Please bring your laptop to class.
Creation Station Business (CSB) at Broward County Main Library in downtown Fort Lauderdale, is a free co-working hub designed to nurture local businesses and budding entrepreneurs. CSB resources include a conference room, two small meeting rooms, free WiFi and wireless printing, videoconferencing equipment, smartboards, a large format printer, and computers loaded with CAD and Adobe Creative Cloud. Since 2016, CSB has presented 413 free events spanning topics such as business formation, mentorship, project management, social media marketing, branding, grant writing, taxes, and other business related topics.
Black Valley Digital is a minority-owned education and marketing agency that helps companies access resources and opportunities to grow their profitable tribe of customers online. They are on a mission to help 10,000 diverse minority entrepreneurs, artists, and business owners thrive and generate wealth within the innovation economy.
They offer workshops and digital marketing services to help local businesses in minority communities access resources and opportunities to thrive within the innovation economy.
Founded in 2016, Venture Café Miami is a nonprofit organization that seeks to grow Miami’s innovation community by working to make it more diverse, inclusive, accessible, and better connected locally, nationally, and globally. Venture Café Miami is a member of a growing global network of organizations – each with a shared mission and local flare.
Venture Café began in 2009 as an experiment by the Cambridge Innovation Center (CIC) to test a simple hypothesis: if we bring together innovators and entrepreneurs to engage in spontaneous conversations and semi-curated programming, they’ll come up with never-before-imagined innovations to make the world a better place and generate economic growth. And, it’s working. Read our full global story. Venture Café Miami works closely with its partner, CIC Miami, to build a vibrant innovation community in South Florida.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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