Customer Journey Mapping (Santa Monica) | Los Angeles
About this class
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
The best place to park is in the structure off of Colorado and 2nd St. The first 90 minutes are free (269 Colorado Ave, Santa Monica, CA 90401).
The end of the Expo Line is the Downtown Santa Monica station, which is a 5-minute walk to campus.
The 733 bus also ends in Santa Monica directly in front of our building.
Takeaways
Students of this workshop will learn:
● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies
Prereqs & Preparation
None! Please bring your laptop to class.