Creating Video Content on a Budget Workshop | Louisville

About this class

An evolution in the way businesses communicate is dramatically changing. The Video Effect is redefining how businesses market their product and services. It’s a missed marketing opportunity for companies with no video. For those that produce poor quality video, it will can get shared for the wrong reasons damaging the business’s brand.

The class looks at everything from choosing the appropriate video equipment to selecting the video type which is right for your business. Below are the elements that will be covered.

  • Video types right for your business
  • Light basics – Two point lighting
  • Equipment for your project
  • Effective communication principles
  • Common video mistakes
  • Tips to produce higher quality video
  • Post production final touches


  • Understand key practices to produce video
  • Understanding of fundamental equipment necessary for your video project
  • How to create a basic storyboard which will help guide you through any production
  • How to apply elements which can add pace to a video such as pictures, charts along with ad

Prereqs & Preparation

This is a beginner class, but some experience creating video on a smart phone/iPhone or camcorder is a bonus

Preparation: A pencil/pen and paper to take down useful notes

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.