Create a calendar for consistent content marketing

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Create a calendar for consistent content marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

Content Marketing is a great way to spread your message, attract new customers and convert them into loyal, repeat buyers. But where do you start? What should you write about? How can you keep your content organised? What tools are available to boost your productivity? We’ll address each of these questions and much more in this hands-on workshop.

If you’re running a small business it’s likely that you’re juggling many different responsibilities. Adding “blogging” to your list of tasks is no small feat. Starting a blog is one thing. Consistently creating high value content is a different story.

There are two things you need in order to see results from content marketing. You need to develop a system for coming up with the right topics. And you need a bulletproof process to see each piece from idea through to published. We’ll cover both of these areas in detail in this workshop. We’ll work together through a series of practical exercises to quickly uncover topic ideas that will keep you going for months. And we’ll show you how to build an editorial process using Trello, a free, cloud-based project management tool.

With these skills under your belt, you’ll be producing consistent, quality content that your audience will love in no time.

Takeaways

  • The 6 keys to effective content marketing
  • How to come up with topic ideas in minutes that will last for months
  • How to use Trello to build an editorial process to streamline your content marketing efforts

Prereqs & Preparation

This is a beginners class so no prior experience of content marketing is required. However, to get the most out of this class, students should have a project or business in mind to which they can apply what they learn. Students will need to bring a laptop with them. No software is required.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.