Copywriting Strategies for Better UX | Online

About this class

When designing for web and mobile platforms, the copy matters. Whether it’s in a form field, a check-out flow, or a call to action, copy can make or break the user's experience with a product or brand. When we engage customers through digital experiences for entertainment or e-commerce, it is imperative to consider the copy within the context of the medium, user flow, visual design, and overarching brand narrative.

In this class, students will learn best practices, tips, and tools for writing the best copy or microcopy possible.

Takeaways

• Ways to write and improve copy for digital interfaces
• Ways to apply brand voice & tone when writing copy for digital interfaces
• How to evaluate when microcopy is and isn’t working
• Best practices, tips, and tricks for implementation

Prereqs & Preparation

None.