Copywriting 102 | Online

About this workshop

We will explore common (and not-so-common) poetry concepts, tools and techniques and apply them to your copywriting practice through guided discussions and individual/group exercises.

Like its precursor (Copywriting 101), this workshop is a true workshop designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful resources and tools will be provided as support for in-class exercises as well as for students’ future use.

Takeaways

• Define and recognize several key concepts and elements of poetry writing
• Apply tools and techniques of poetry writing to their copywriting practice
• Use given resources and tools to help improve their personal copywriting skills

Prereqs & Preparation

• Pen/pencil and notebook
• Laptop/tablet/smartphone (helpful but optional)