We will explore common (and not-so-common) poetry concepts, tools and techniques and apply them to your copywriting practice through guided discussions and individual/group exercises.
Like its precursor (Copywriting 101), this workshop is a true workshop designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful resources and tools will be provided as support for in-class exercises as well as for students’ future use.
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