Copywriting 101

Upcoming in Dallas

2

Tuesday, 2 June
Dallas

Dallas campuses

GA Dallas
1722 Routh Street, Suite 900
Dallas TX 75201

GA Dallas - One Arts Plaza
1722 Routh St.
Dallas TX 75201

Past Locations for this Workshop

Copywriting 101 | Dallas

2
Attend the next event on Tuesday, 2 June.

Upcoming in Dallas

2

Tuesday, 2 June
Dallas

Dallas campuses

GA Dallas
1722 Routh Street, Suite 900
Dallas TX 75201

GA Dallas - One Arts Plaza
1722 Routh St.
Dallas TX 75201

Past Locations for this Workshop

About this workshop

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples.

This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Key concepts will include common copywriting components, principles of successful copywriting, and how those principles can inform a basic process for writing and evaluating copy. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful copywriting resources and tools will be provided as support for in-class exercises as well as for students’ future use.

Prereqs & Preparation

  • Proficiency in reading, writing and speaking English
  • Pen/pencil and notebook
  • Laptop/tablet/smartphone (helpful but optional)

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.