Conversion Rate Optimisation: A Framework to Test and Improve Your Site Quickly | San Francisco

About this class

On average advertisers spend $92 to attract a customer and only $1 to convert them. Outsmart your competitors by generating revenue with the traffic you already have. Conversion optimisation helps you increase your sites efficiency and generate more sales and revenue.

In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your profits by researching and testing what exactly makes your visitors buy from you. You’ll leave with an understanding of the key steps, questions, and tools needed to define and implement a valid optimisation strategy.

Takeaways

• Capture essential and useful data
• Identify key issues with your site
• Quantify and prioritise opportunities and issues
• Drive better product and marketing strategy through insightful tests
• Leave with a list of relevant and easy-to-use tools and tests"