Content Strategy: Think Like a Marketer, Act Like a Publisher

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Past Locations for this Class

Content Strategy: Think Like a Marketer, Act Like a Publisher

New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Past Locations for this Class

About this class

Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives.

Takeaways

In this 90 minute class students will learn:

Part 1: How to think like a marketer - What is content marketing/strategy - Why content marketing works - Who is your audience and where are they

Part 2: How to act like a publisher - What content should you produce and how much - When you should publish (the "always on" approach) - How do you know you're successful

Prereqs & Preparation

None!

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