12A, 45 William Street
Melbourne Australia 3000
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Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives.
In this 90 minute class students will learn:
Part 1: How to think like a marketer - What is content marketing/strategy - Why content marketing works - Who is your audience and where are they
Part 2: How to act like a publisher - What content should you produce and how much - When you should publish (the "always on" approach) - How do you know you're successful
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