Content Marketing 1-Day Fundamentals Workshop | Cleveland

About this workshop

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that “content is king” and it's more important than ever.

This activity-driven workshop will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, and how to track and analyze all of your content marketing efforts with data-driven decisions.

This workshop is for entrepreneurs and business owners looking to build their audience, digital marketers seeking content strategies to expand the online presence of their brands, and individuals interested in starting a career in internet marketing.

This 6-hour Content Marketing 1-Day Fundamentals Workshop is the interactive and hands-on way to get started on building a strong relationship with ideal customers. You will dive head first into content marketing, skill up with exercises, and by the end of the day you'll know why content truly is king.

Takeaways

  • Learn how to create a basic content marketing strategy.
  • Learn how to build a content editorial calendar.
  • Discover how to create and curate content for your business.
  • List and execute at least 5 key best practices on content marketing.
  • Walk away with examples of KPIs and metrics to track.

Prereqs & Preparation

  • This workshop is for beginners. No prior knowledge or experience required.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.

  • If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save shared materials (worksheets, deck if applicable) during class for later reference, as they are not shared via email.


  • NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

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