Business Metrics Fundamentals
25

Tuesday, 25 February

6:30 8:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

Business Metrics Fundamentals | February 25

Dominique Aubry Photo


Senior Product Manager, SOCAP Online at MissionHUB

25

Tuesday, 25 February

6:30 8:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

About This Class

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.

Takeaways

  • Learn how to set up your financial model in a way that helps inform the types of metrics you need to collect.
  • Evaluate the various sources of analytics that are available to help you answer key business questions.
  • Establish a central “metrics dashboard” and a repeatable process for populating and analyzing that dashboard.
  • Optimize and scale marketing campaigns as profitably as possible.
  • Use your metrics to tell a great “story” to investors, team members, and customers.

Preparation

None.

About the Instructor

Dominique Aubry Photo

Senior Product Manager,
SOCAP Online at MissionHUB

Dominique is a strategic operations professional with 10+ years experience leading teams in government, nonprofit and for-profit organizations. She is a Lean Startup expert training over 1000+ entrepreneurs and business professionals around the world. Notable companies: Teach For America, Lean Startup Machine, Impact Hub.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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