125 Summer Street 13th Floor
Boston MA 02110
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Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.
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